News and Information to help you "Play Better Golf!"

The most highly coveted of all Majors ‘round the world returns to St. Andrews this week for the 150th Open Championship.

Considered the home of golf, the Old Course at St. Andrews embodies spirit, tradition and legend that spans more than six centuries.

Hosting its 28th Open Championship this year, St. Andrews can only be appreciated by those who value its unique characteristics and mystique. Only once you understand the golf course can you truly give credit to its brilliance.

Most players possess a love-hate relationship with this true links-style golf course, which can inspire instantaneous affection or evoke ceaseless disdain.

There is something truly enchanting about playing golf’s oldest championship on the linksland where the game got its beginnings. Forty-nine of the top fifty players in the world man the 156-person field this week, representing over twenty countries and spanning five decades, to take on the greatest test in golf.

Cool Clubs provides service and expertise unmatched by any other club fitting outfit in the world. Our service speaks for itself and even the greatest golfers in the world trust Cool Clubs for their custom club fitting and building needs.

From 2010 Masters champion Phil Mickelson to the Players victor Tim Clark, Cool Clubs is frequented by the world’s top players. And those top players who are in the field this week include Robert Allenby, Mark Calcavecchia, Tim Clark, Jerry Kelly, Matt Kuchar, Tom Lehman, George McNeill, Phil Mickelson, Ryan Moore, Tim Petrovic, and Michael Sim.

Cool Clubs is fortunate to work with these fine players, help them “Play Better Golf!” and watch as they top the leaderboards week after week.

For our Cool Clubs 2010 Open Championship Top Finisher Challenge, we want you to pick which PGA Tour Cool Clubs customer you think will finish highest this week at St. Andrews.

If you choose correctly, Cool Clubs will give you one complimentary fitting of your choice (driver, long game, irons or putter) at any of our locations.

Email, Facebook or Tweet us your pick to win the 2010 Open Championship.

Submissions will be accepted up until the first tee time on Thursday, July 15, 2010 at 1:30 a.m. EST. so ACT FAST and Good Luck! This offer must be redeemed by September 30, 2010.

Phil Mickelson

Mickelson rarely shows up for the Open Championship and isn’t the best bet to finish well at St. Andrews. In his 16 career starts at the British Open, he has contended just once when he finished third in 2004. His next closest showing, he tied for 11th in 2000, a distant 12 shots behind winner Tiger Woods. Mickelson has three missed cuts at the British and a stroke average of 72.48.

Tim Clark

Clark won The Players championship earlier this year at TPC Sawgrass, considered by many to be the fifth Major. That marked his first victory in the U.S. but has three wins in Europe—the 2002 South African Open, the 2005 Scottish Open and the 2008 Australian Open. His best Open Championship finish was a tie for 23rd at St Andrews in 2005.

Matt Kuchar

Kuchar first played in The Open in 1998 as an amateur after winning the US Amateur Championship the year before, taking over the title won by Tiger Woods in the three previous years. He has had five top-10 finishes so far this season on the PGA Tour and is looking for to capture his first major victory this week.

Michael Sim

Born in Scotland but raised in Australia, this 25-year-old standout may have an inherent advantage over others in the field. Sim had an impressive 2009 on the Nationwide Tour where he captured three wins and had nine top-10 places. He won the Australian Order of Merit in December 2009 which earned him a berth into The Open at St Andrews and the U.S. Open at Pebble Beach last month. He finished tied for second place in an early-season event but is still situating himself among the greatest players in the world. Look for him to step into his own this week at the Open Championship.